Who are you, what do you do and what makes you unique. You need to answer the question as if everyone that visits your site has said “Why should I buy from you?” “How are you different to all the others like you out there?” Be concise and to the point, you don’t need to write a novel.
- GENERAL INFORMATION
Make it a priority on your home page to give some general information about your products, a short blurb with a link to the products page is a great way to show off what you offer.
- CONTACT INFORMATION
Well obviously right!?! But there are many companies out there who are purposely vague about their location, especially online or home-based businesses who seem to worry that giving an address or home-town with hinder them. This is not the case. If you don’t provide these necessary contact information, you will find that the consumer will get a sense of mis-trust. Building credibility starts with being transparent, I have nothing to hide – a phone number, street address and pictures will go a long way to building trust and credibility.
Any type of third party recognition you have received whether it be testimonials, awards and recognition, news stories etc. If you have some big name customers, make sure to show that on your page (with their approval of course). Another way to gain strong validation is through social networking sites and blogs, showing the world that you care enough about your business to spend time writing a helpful, informative blog can definitely help.
- FEEDBACK and FAQ
Having an easy to use contact/feedback form on your website is great, it makes it even easier for potential clients to email you, and a lot of people are more comfortable asking a couple of simple questions this way rather than phoning you. Another good idea is to include a ‘frequently asked questions’ area in your site, it is important to let customers know step-by-step instructions on how to do things, like order your product, or handle complaints and return procedures – a ‘FAQ’ is a simple way to do this and it keeps it easy for the customer to find the answers to a single question without reading a page worth of terms and conditions, which brings us to our last point…
- TERMS AND CONDITIONS
If you are selling a product or service, in order to protect yourself and your business it is a good idea to draw up a list of terms and conditions to have visible for the public, they can be legally binding and protect against lawsuits and other legal action.