Why do we need a website?
More often than not, people go to the internet to find businesses.
Usually, the worst reason to do something is that “everyone else is doing it.” This is not necessarily the case when you are trying to sell your product or service. If you are not advertising where your competition is, you’ll find yourself left behind.
THE PAST – In the past, when your customers were looking for a product or service, their first choice would be to pull out the phone book and search for a store or company in their area that provided the product or service they needed. Sometimes they only found a name and phone number. Rarely they would find a photo advertisement with a list of services or products offered.
TODAY – With the internet today, that same customer can go to a search engine like Google and be presented with a list of businesses that fit their needs, with links to their web pages. Those web pages are loaded with product pictures, descriptions, price lists, maps, and phone numbers, and sometimes even online shopping which allows the customer to order products and services all without ever leaving their house or office.
Perhaps you have a “service” oriented practice such as accounting, consulting or law that’s already doing well and you’re wondering why you should burden yourself with the added expense and effort of a website. Simply, not having a web site will soon be like not having a listing in your local phone book. In the web world, this is referred to as a “corporate presence.” Even if your best business comes from word-of-mouth, your potential customers may still want to check you out. A well-designed, professional website will give you added visibility and credibility.
The cost of maintaining a website is probably the most cost-effective advertising you’ll ever do. A quarter page ad in the phone book can cost hundreds of dollars per month, a website probably won’t. Today, the internet is one of the first places a person who has access to a computer or even a smartphone will go to get information. The internet IS information. Whether it’s information on weather, travel or a specific product or service, the internet is THE place your customers look to for information.
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NZWeb Services (at Flatline Computer Company)
183 Commerce Street, Whakatane 3120, Bay of Plenty, New Zealand
Phone: (07) 308 8989
Business Hours: 8.30–5:00p M-F
To find out more about our IT services visit: www.flatline.cc